Episode 202 – In this “Best Of” episode, Kevin Craine discusses five steps to boost sales with Vertical Marketing. It can be difficult to succeed if you are perceived as a “jack of all trades.” Instead, boost your sales and your profits by specializing in one or more vertical markets. Listen for five actionable steps you can take to develop a “beachhead strategy” focused on winning a particular market first before moving into other, larger markets.
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