Episode 205 – Nicolaj Siggelkow discusses his book “Connected Strategy” (a #1 new release on Amazon for Robotics and Automation) and how to build continuous customer relationships for competitive advantage. Nicolaj is a professor at the Wharton School, University of Pennsylvania, and co-director of the Mack Institute for Innovation Management. Listen as he describes how you can unite the right technology with the right revenue model to reinvigorate and extend customer connections.
Host, Kevin Craine
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