Episode 118 – Mitch Axelrod discusses his book The New Game of Selling and ways to attract, convert and keep more customers. Mitch is a guest lecturer at Harvard and his strategies have been adopted by thousands of companies from, Pfizer and Prudential, to small, medium and home-based businesses in 35 countries. Stay tuned after the interview for action items and bonus comments.
Episode 117 – Colin Shaw discusses his book The Intuitive Customer and imperatives for moving your customer experience to the next level. Colin has been recognized by LinkedIn as one as one of the world’s top Business Influencers and he was voted by Brand Quarterly as one of the ‘worlds top 50 Marketing thought leaders over 50’ for the last 2 years. Includes three action items you can use today.
Episode 116 – Lisa Magnuson discusses her book The TOP Seller Advantage and powerful strategies to build long-term executive relationships. Lisa is Chief Corporate Sales Strategist at Top Line Sales and a former sales team leader at companies like Xerox, Ikon and others. It is important for high-level sales folks to reach the executive level of an organization, but that isn’t always an easy thing to do. Lisa steps us through specific tactics to sell to the C-Suite and nurture executive relationships. Includes three action items you can use today.
Episode 115 – Nathan Hirsch discusses ways to leverage freelance resources to build a million dollar business. Nathan Hirsch is a serial entrepreneur who is an expert in hiring remote workers and eCommerce business. He co-founded his first company out of his dorm room in 2009 drop shipping products on Amazon.com and built it to sell over $20 million worth of products over 5 years. In 2015, Nathan co-founded FreeeUp.com, an online hiring marketplace of workers in eCommerce, digital marketing and virtual assistance.
Episode 114 – Jonathan David Lewis discusses his book Brand vs Wild and ways to build resilient brands for harsh business environments. Jonathan is a branding and business strategist and a partner at McKee Wallwork + Company. You’ve seen him in places like Forbes , Digiday and Advertising Age. He says that the factors involved in surviving in today’s business landscape have surprising similarities to actual wilderness survival psychology. Stay tuned after the interview for three action items and hear bonus comments.
Episode 113 – Seth Mirren discusses his book The Power of Positive Destruction and ways to turn a business idea into a revolution. Seth is a global business leader and philanthropist who reinvented how Wall Street uses technology in 1985 when he founded his first company, Merrin Financial, and launched the industry’s first electronic order management system. This revolutionized trading by transforming the process from paper to digital and created the trading desk technology that is now standard in the United States. He’s been called “Innovator of the Decade”… “100 Most Influential People in Finance”…and “Entrepreneur of the Year in Financial Services.” Stay tuned after the interview for three action items and bonus comments.
Episode 112 – Daniel DiPiazza discusses his book “Rich 20 Something” and ways you can ditch your day job, start an epic business, and score the life you want. Daniel writes a column for the Huffington Post and you’ve seen him also in places like Time magazine, Fortune, Entrepreneur, and Fox News. If you are a 20- or 30-something, or simply have a start-up mentality, you won’t want to miss this interview. Stay tuned after for action items and bonus comments.
Episode 111 – Jess Todtfeld discusses his book Media Secrets and tips for better and more profitable media interviews. Jess is a former producer at ABC, NBC, and FOX and has advice to make the most of media exposure and convert interviews into more business. He even set a Guinness Record for being interviewed the most times in 24 hours… 112 different stations on radio. Do you need to take your media interview skills and success to the next level? Don’t miss this interview. Stay tuned after for action items and bonus comments.
Episode 110 – John Rossman discusses his book The Amazon Way and the leadership principles that helped the company dominate the online marketplace and become one of the world’s most disruptive companies. An Amazon insider, John was responsible for launching the third party selling business which today is over 50% of all Amazon units. Stay tuned after the interview for action items and bonus comments.
Episode 109 – Marc Vollenweider discusses his book Mind+Machine and a decision model for optimizing and implementing analytics. We hear a lot about Big Data and analytics these days, but how do you use data to really make a difference in the performance of your business? This interview explores how the human mind collaborates with machines to improve things like productivity, time to market, and quality, or to create new capabilities that did not exist before. Stay tuned for action items and bonus comments.