Episode 87- Nicole Ertas discusses her book Free Range Brands and how a new breed of brands that have up-ended many of the traditional corporate brands that once dominated the marketing world. Why are many of the once dominant brands, with the best creative agencies and biggest marketing budgets, finding it so difficult to stay relevant with today? What can we do to build brands that engage with a new type of consumer. Stay tuned after for five action items and bonus comments to take advantage of the ideas in this interview.
Special Episode – 2017 Predictions and Tips. Host Kevin Craine discusses five predictions and tips you can use to take advantage in the new year. 1. Watch for Internet Shutdowns. 2. Mobile Workforce. 3. Automated Content Strategies. 4. Optimizing Across Multiple Devices. 5. Marketing with a Purpose. Stay tuned next week for another regular episode of Everyday MBA.
Special Episode – New Years 2017 special greeting from host Kevin Craine. We’ll be back next week.
Special Greeting – Merry Christmas 2016. The show is taking a break this week. Hear a holiday season message and enjoy “Fingerstyle Christmas” acoustic guitar instrumental music from Kevin Craine. We’ll be back next week.
Episode 86 – Dan Negroni discusses his book Chasing Relevance and six steps to understand, engage and maximize next-generation leaders in the workplace. Dan is a business management and talent development consultant focused on today’s critical cross-generational issues. Steps to bridge the gap between managers and their millennial workforce to improve performance and profitability. Stay tuned after the interview for action items and bonus comments.
Episode 85 – Rob Jenkins discusses The 9 Virtues of Exceptional Leaders and steps to unlock your leadership potential. Rob serves as a professor at Georgia State University and as a Fellow of the Academy for Academic Leadership. He’s a regular contributor to The Chronicle of Higher Education. Stay tuned after the interview for five action items and hear bonus comments.
Episode 84 – Jason Forrest discusses his book Leadership Sales Coaching and sales management success tactics. Jason was named the winner of Training Magazine’s top young trainers in 2012. He’s won Stevie Awards for Sales Training Leader and for Sales Coaching Training Program of the Year. Leadership Sales Coaching was rated as Selling Power Magazine’s top sales book. Stay tuned after the interview for five action items and hear bonus comments from Jason.
Special Episode – Action Items for Freelancers. Five actionable tips for solopreneurs from some of our best interviews of 2016. Hear thought leaders and best sellers David Allen, Kevin Kruse, Ilja Grzeskowitz, Andy Paul and Don Yaeger. How can you find that sweet spot as a freelancer? How can you make “Myself Incorporated” a success? Find out in this special episode, and stay tuned next week for another regularly scheduled episode of Everyday MBA.
Episode 83 – Journalist Randall Kenneth Jones discusses his book Show Me and the lessons learned from his interviews with top celebrities, business tycoons, rock stars, and more. Hear about Pat Benatar, Erin Brockovich, Sonny Jurgensen, Shirley Jones, and others, and what you can learn from them. Stay tuned after the interview for five action items and to hear bonus comments from Randy.
Episode 82 – Diane DiResta discusses her book Knockout Presentations and techniques to turn public speaking into a strength. Overcome anxiety and design your presentation for maximium impact. Diane is a licensed speech pathologist with a Masters Degree from Columbia University and you’ve seen here in places like CNN, The Wall Street Journal, The New York Times, and Business Week. Stay tuned after for five action items to take advantage if the ideas and advice in this interview and hear bonus comments from Diane.