Episode 146 – Kevin Craine shares three ways you can make your business writing better in this special action item episode. Listen for three action items you can use to keep readers engaged, boost your message and build your brand credibility. Kevin has been the written voice for some of North America’s leading brands. Find out three important secrets of successful writers.
Episode 145 -Kevin Craine speaks with Tanya Hall, CEO of the Greenleaf Book Group, about her new book “Ideas, Influence & Income.” The book launches May 27. Learn ways you can write a book, build your brand and lead your industry. Before joining the publishing industry, Tanya worked as a television producer for Extra! and E! Entertainment Television. Stay tuned in the second half for three action items you can use to take advantage of the ideas and advice in this interview.
Marc Gruber discusses his book “Where To Play” and ways to discover the best startup market opportunities. Most start-ups fail because they rush to market only to discover too late that it’s the wrong market. Marc is Vice President for Innovation at the Swiss Federal Institute of Technology where he is also the Chair of Entrepreneurship & Technology Commercialization. Listen in the second half of the show for three action items to take advantage of the ideas and advice in this interview.
Episode 143 – Kevin Craine discusses three action items to market your brand one customer interaction at a time. Your company’s brand is your most important marketing asset. And that brand is embodied in the “vibe” and perception customers get from your company. If it’s positive you win; if it’s negative: beware. These action items help you develop your employees as brand ambassadors who boost your success with each customer interaction.
Episode 142 – Derek Lidow speaks with Kevin Craine about his new book “Building on Bedrock” and what self-made million-dollar entrepreneurs like Sam Walton and Walt Disney can teach us about building valuable companies. Derek is a best-selling author and teaches Entrepreneurship at Princeton University. You’ve seen him in places like the New York Times, Wall Street Journal and Forbes. Listen for three action items you can use to take advantage of the ideas and advice in this interview.
Kimberly Davis talks with Kevin Craine about her book “Brave Leadership,” and ways you can improve your leaderships skills by using techniques from the acting profession. Kimberly teaches Authentic Influence and Executive Presence for Southern Methodist University’s (SMU) Cox School of Business’ Executive Education Program and has worked with leading brands like GE, Merck, Pepsico and more. Listen for three action items you can use to take advantage of the ideas and advice in this interview.
Author Laurie Pickard talks with Kevin Craine about her new book, “Don’t Pay For Your MBA.” Laurie decodes how to obtain the equivalent by taking advantage of free or low-cost massive open online courses taught by professors at the world’s best business schools. You’ve seen her in places like Fortune, Entrepreneur, The Wall Street Journal, CNNMoney, Financial Times, and Bloomberg Business.
Kevin Craine discusses five action items you can use to take advantage of Vertical Marketing. It can be difficult to succeed if you are perceived as a “jack of all trades.” Instead, boost your sales and your profits by specializing in one or more vertical markets. Listen for five actionable steps you can take to develop a “beachhead strategy” focused on winning a particular market first before moving into other, larger markets.
Episode 138 – Barry Kaplan discusses his book “The Power of Vulnerability” and ways leaders can improve their skills and effectiveness. If you are an executive or manager, or business owner, you know that being “the boss” isn’t always easy….and it can feel overwhelming to be the one who is expected to have all the answers. Learn how to shed the burden of having to be “right” all the time and gain a newfound freedom to explore the bigger picture. Listen for three action items in the later part of the interview.
Judith Humphrey joins Kevin Craine to discuss her book “Impromptu: Leading in the Moment,” and ways you can better prepare for unplanned and impromptu moments and communicate as a confident and compelling leader. Judith is a columnist for Fast Company and was awarded the 2012 YWCA’S prestigious Woman of Distinction award for Entrepreneurship. Listen for three action items you can use to take advantage of the ideas and advice in this interview.