Episode 8 - Bob Burg discusses his new book “Adversaries into Allies” and tips to win people over without manipulation or cohersion. Bob is the author of The Go-Giver, a book that spent time at the top of both The Wall Street Journal and BusinessWeek best seller lists. His other books include Endless Referrals and the Art of Persuasion. Stay tuned after the interview for five action items to take advantage of the ideas and advice in this interview. Hear bonus comments from Bob as well some listener shout-outs in the second half.