Free Range Brands with Nicole Ertas

Episode 87- Nicole Ertas discusses her book Free Range Brands and how a new breed of brands that have up-ended many of the traditional corporate brands that once dominated the marketing world. Why are many of the once dominant brands, with the best creative agencies and biggest marketing budgets, finding it so difficult to stay relevant with today? What can we do to build brands that engage with a new type of consumer. Stay tuned after for five action items and bonus comments to take advantage of the ideas in this interview.