How To Discover the Best Startup Market Opportunities

Marc Gruber discusses his book “Where To Play” and ways to discover the best startup market opportunities. Most start-ups fail because they rush to market only to discover too late that it’s the wrong market. Marc is Vice President for Innovation at the Swiss Federal Institute of Technology where he is also the Chair of Entrepreneurship & Technology Commercialization. Listen in the second half of the show for three action items to take advantage of the ideas and advice in this interview.