Episode 133- Best of 2017 Interviews with best-selling authors Dorie Clark, John Rossman, Jess Todtfeld and Vanessa Van Edwards; plus 2017 Knowledge Leader Circle members Nathan Hirsch and Steven Kuhn. These interview excerpts are some of the best of the best from the show this year. Listen for action items and advice on personal branding, executive leadership, media skills, eCommerce and more.
Everyday MBA is on break for the holidays. We’ll be back in two weeks with our “Best of 2017″ episode, so stay tuned. Meanwhile, we hope you have a wonderful holiday season.
Episode 132 – Christopher Lockhead discusses his book “Play Bigger” and how brands dominate their industry by creating new market categories. The Marketing Journal calls Christopher “One The Best Minds in Marketing,” and Newsweek calls him, “The Howard Stern of Entrepreneurialism.” Listen for three action items that you can use to take advantage of the ideas and advice in this interview.
Episode 131 – Leah Ingram discusses “The Complete Guide for Paying for College.” Are you a parent who is trying to figure out how you are going to pay for your kids college? Does college funding seem mysterious and complex? Need help navigating scholarships, loans, grants and internships? Leah is a lifestyle and money-saving expert and her new book is an essential guide for middle-class families on how to afford college. Listen for three action items you can do today to take advantage of the ideas and advice in this interview.
Episode 130 – Mike Whitaker discusses his book “The Decision Makeover” and a process to follow to make the right decisions…big or small. Mike is a venture capitalist and entrepreneur. He earned his undergrad in Cognitive Psychology, and he’s got an MBA. His book offers a thoughtful and strategic approach for choosing wisely in all aspects of business and in life. Listen for three action items you can use to take advantage of the ideas and advice in this interview.
Special Episode – Craig Ross discusses his book “Do Big Things” and simple steps teams can take to do be more effective and profitable. For decades, Craig has been obsessed with answering one question: How do you equip a team to deliver big things? Now he shares his seven-step process that equips teams with how to quickly and consistently operate at a higher level. Listen for specific action items you can use to take advantage of the ideas and advice in this interview.
Episode 129 – Michael Houlihan and Bonnie Harvey return to Everyday MBA to discuss their success with building Barefoot Wine into America’s #1 wine brand. They are the authors of the New York Times best-seller “The Barefoot Spirit” and they are two of the most highly sought-after keynote speakers on business and brand building. Listen for three action items you can do today to take advantage of the ideas and advice in this interview.
Episode 128 – Steven Kuhn speaks with Kevin Craine about his journey from US Army combat veteran and bodyguard to Mick Jagger to international business consultant and keynote speaker. Hear Steven’s concepts regarding conscious leadership driven by honesty, integrity and transparency. Listen for three action items you can use today to take advantage of his ideas and advice.
Episode 127 – Former Navy Seal Chris Fussell discusses his book “One Mission” and ways leaders can build more effective and responsive teams. Learn from the strategies used by the military to eliminate silos between groups and teams, and transform your teams into an effective force for change and process improvement. Listen for three action items you can use today.
Episode 126 – Michael Gale discusses his book “The Digital Helix” and ways organizations can capture the advantages of digital transformation. Michael says that only 20% of organizations are getting digital transformation right, but those that do often double their brand value. How can you do it too? Find out, and listen for three action items you can use today.