Digital Transformation Tactics that Work with Joris Merks from Google

Joris-Merks-BenjaminsenEpisode 161 – Joris Merks-Benjaminsen, head of Digital Transformation at Google joins Kevin Craine in this “best of” episode. Joris discusses his book “Think and Grow Digital” and what the ‘net generation’ needs to do to survive and thrive in any organization. Joris joined Google in 2010. He serves as European Head of Insights Communication, aggregating research and data insights into B2B narratives that explain changes in the media landscape, marketing, and consumer behavior. Listen in the second half for five action items.

Host, Kevin Craine

Want to be a guest? http://Everyday-MBA.com/guest

The Zen of Social Media Marketing – “Best Of Episode”

ShamaEpisode 159 – This “Best of” episode features Shama Hyder discussing her book The Zen of Social Media Marketing and ways to build credibility, generate buzz and increase revenue. Shama is known as the “Zen Master of Social Medai Marketing” and you’ve  seen her in places like Fox news, CBS, The New York Times, The Wall Street Journal, and many more. Stay tuned after the interview for five action items you can use to immediately take advantage of the ideas and advice in this interview.

Host, Kevin Craine

Would you like to be a guest? http://Everyday-MBA.com/guest

Cyber Hacks that Shocked the Business World

Episode 160 – Charles Arthur discusses his book “Cyber Wars” and the dramatic inside stories of some of the world’s biggest cyber attacks. Explore data breaches at Equifax, Sony Pictures, TJ Maxx and more. Charles was the technology editor at The Guardian, where he investigated scores of cybersecurity threats as well as WikiLeaks, Anonymous, and LulzSec. Stay tuned in the later part of the interview for three action items you can use today.

Host, Kevin Craine

Would you like to be on the show? http://Everyday-MBA.com/guest

How Women Rise with Sally Helgesen

Episode 158 – Sally Helgesen discusses her book “How Women Rise” and how women can break the habits holding them back from their next raise, promotion or job. Sally’s work is widely regarded as the gold standard when it comes to women’s leadership. Since the publication of “The Female Advantage” in 1990, she has written five books in the field and presented thousands of workshops to women leaders all over the world. Listen for three action items you can use today.

Host, Kevin Craine

Want to be a guest? http://Everyday-MBA.com/guest

Top Cybersecurity Questions To Ask

Episode 157 – Bryce Austin discusses his book “Secure Enough?” and the top cybersecurity questions that every executive and business owner should ask. Bryce wasn’t always a cybersecurity expert….but he quickly became one as a senior group manager at Target when they had that famous data breach in 2013/2014. Now he shares the lessons learned and three action items you can use today to be more prepared for the next cybersecurity threat.

Host, Kevin Craine

What to be a guest? http://Everyday-MBA.com/guest

The ‘Make Mom Proud’ Standard for Customer Service

Episode 156 – Jeanne Bliss discusses her book “Would You Do That To Your Mother” and the ‘Make Mom Proud’ standard for how to treat your customers. Jean is a customer experience expert who has held executive positions for Microsoft, Allstate and Mazda, among others. She is the author of “Chief Customer Officer” and “I Love You More Than My Dog.” Listen for three action items to take advantage of the ideas and advice in this interview.

Want to be a guest? Visit Everyday-MBA.com/guest

Lose the Resume, Land the Job with Gary Burnison

Episode 155 – Gary Burnison discusses his book “Lose the Resume, Land the Job” and job-seeking strategies that work. Gary is the CEO of Korn Ferry, a firm that puts a professional in a new job every three minutes. He is a New York Times bestselling author of the book “No Fear of Failure” and you’ve seen him in places like Forbes, CNBC, Bloomberg, and many others. Listen for four action items you can use to take advantage of the ideas and advice in this interview.

Host, Kevin Craine
Want to be a guest? Everyday-MBA.com/guest

The Power of Company Culture

Episode 154 – Chris Dyer discusses his book “The Power of Company Culture” and ways you can improve the productivity, performance and profits of your company. The difference between merely good and really great companies lies not in the quality of their products, but in the shared beliefs and attitudes that employees hold about the company. Listen for three action items.

Host, Kevin Craine
Want to be a guest? Everyday-MBA.com/guest

Action Items to Create Killer Marketing Content

open blank book of business processEpisode 153 – Kevin Craine discusses five action items to create killer marketing content in this special action item episode. Are you putting a lot of money and effort into content marketing but wondering why it doesn’t really get you much business? These are things you can do immediately to ensure that your content marketing is on target, effective and will resonate.

Host, Kevin Craine  Everyday-MBA.com

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Is Your Company Ready for the Next Cyber Threat?

Episode 152 – Ray Rothrock discusses his book “Digital Resilience” and what executives, business owners and technical experts should know about potential cybersecurity vulnerabilities and breaches in network and data security. Ray is the CEO at RedSeal, a leader in network modeling and cyber risk scoring. He’s got a masters in nuclear engineering and an MBA from Harvard. Listen for three action items you can use to take advantage of the ideas in this interview.

Host, Kevin Craine
Want to be a guest? Everyday-MBA.com/guest